{"product_id":"streetsmart-marketing-9780471618836","title":"Streetsmart Marketing","description":"\u003cp\u003e • Author(s): Jeff Slutsky\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA \"how-to\" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through \"grass-roots\" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45152690438295,"sku":"9780471618836","price":3172.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471618836.webp?v=1767297684","url":"https:\/\/atlanticbooks.com\/products\/streetsmart-marketing-9780471618836","provider":"Atlantic Books","version":"1.0","type":"link"}