{"product_id":"streetwear-beyond-fashion-lifestyle-and-influence-9781088162408","title":"Streetwear Beyond Fashion: Lifestyle and Influence","description":"\u003cp\u003e • Author(s): Craig D. Washington\u003cbr\u003e • Publisher: Top Notch Nme\u003cbr\u003e • Publisher Imprint: Top Notch Nme\u003cbr\u003e • BISAC: Fashion \u0026amp; Accessories\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStreetwear Beyond Fashion: Lifestyle and Influence\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e By Craig D. Washington, Founder of Top Notch NME\u003c\/p\u003e\u003cp\u003eStreetwear is no longer just a fashion statement-it's a global language of identity, innovation, and influence. In \u003cem\u003eStreetwear Beyond Fashion: Lifestyle and Influence\u003c\/em\u003e, acclaimed designer and visionary Craig D. Washington challenges readers to think bigger than clothing and deeper than trends.\u003c\/p\u003e\u003cp\u003eThis isn't a beginner's guide-it's a blueprint for creators ready to elevate their vision, scale their brand, and redefine what fashion means in today's cultural landscape. Washington reveals how streetwear has evolved into a full-spectrum movement that touches tech, music, art, architecture, sustainability, and digital storytelling.\u003c\/p\u003e\u003cp\u003eDrawing from his personal journey as the founder of Top Notch NME-a Detroit-rooted luxury streetwear brand-Washington blends business acumen with cultural insight. He explores the power of brand mythology, symbolism, and storytelling, while introducing readers to future-forward strategies involving NFTs, digital fashion, and the emerging Top Notch Universe.\u003c\/p\u003e\u003cp\u003eIn this book, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to turn your streetwear brand into a cultural lifestyle\u003c\/li\u003e\n\u003cli\u003eWays to build brand architecture for longevity and legacy\u003c\/li\u003e\n\u003cli\u003eThe influence of 2854-a symbolic code for alignment and transformation\u003c\/li\u003e\n\u003cli\u003eHow to tap into fashion tech, digital drops, and immersive storytelling\u003c\/li\u003e\n\u003cli\u003eReal strategies for expanding globally without losing authenticity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStreetwear Beyond Fashion\u003c\/em\u003e speaks directly to fashion designers, entrepreneurs, and cultural leaders who are building not just products-but ecosystems. With over 20 powerful chapters, this book equips you to merge creativity with consciousness and launch a brand that shifts culture.\u003c\/p\u003e\u003cp\u003eWhether you're redefining your brand, designing your next drop, or preparing to scale into global markets-this is the ultimate guide to help you build a movement that lasts.\u003c\/p\u003e\u003cp\u003eThis is more than a book.\u003c\/p\u003e\u003cp\u003e It's a transmission for the next generation of fashion leaders.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46386262474903,"sku":"9781088162408","price":3032.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781088162408.webp?v=1768788891","url":"https:\/\/atlanticbooks.com\/products\/streetwear-beyond-fashion-lifestyle-and-influence-9781088162408","provider":"Atlantic Books","version":"1.0","type":"link"}