{"product_id":"structured-creativity-formulating-an-innovation-strategy-9781403991508","title":"Structured Creativity: Formulating an Innovation Strategy","description":"\u003cp\u003e • Author(s): T. Sauber\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Leadership\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInnovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45282061648023,"sku":"9781403991508","price":7277.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781403991508.webp?v=1769301032","url":"https:\/\/atlanticbooks.com\/products\/structured-creativity-formulating-an-innovation-strategy-9781403991508","provider":"Atlantic Books","version":"1.0","type":"link"}