{"product_id":"successful-student-recruitment-with-google-ads-the-essential-guide-9789090328409","title":"Successful student recruitment with Google ads: The essential guide","description":"\u003cp\u003e • Author(s): Guus Goorts\u003cbr\u003e • Publisher: Adapt Innovatie\u003cbr\u003e • Publisher Imprint: Adapt Innovatie\u003cbr\u003e • BISAC: Adult \u0026amp; Continuing Education\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGoogle Ads offers a tremendous opportunity for education providers: to be found exactly at the moment when prospective students are exploring their study options. But promoting an educational programme is different from trying to sell just any product.In this practical, hands-on guide, Guus Goorts covers everything you need to know to build, manage and oversee Google search campaigns for recruiting students: - asking the right strategic questions before getting started, - planning for success through budget estimation, - creating successful search campaigns on a shoestring budget, - keeping track of your results and continually improving.\u003c\/p\u003e","brand":"Adapt Innovatie","offers":[{"title":"Paperback","offer_id":45563449540759,"sku":"9789090328409","price":873.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789090328409.webp?v=1767927851","url":"https:\/\/atlanticbooks.com\/products\/successful-student-recruitment-with-google-ads-the-essential-guide-9789090328409","provider":"Atlantic Books","version":"1.0","type":"link"}