{"product_id":"successful-user-experience-strategies-and-roadmaps-9780128009857","title":"Successful User Experience: Strategies and Roadmaps","description":"\u003cp\u003e • Author(s): Elizabeth Rosenzweig\u003cbr\u003e • Publisher: Morgan Kaufmann Publishers\u003cbr\u003e • Publisher Imprint: Morgan Kaufmann Publishers\u003cbr\u003e • BISAC: User Interfaces\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSuccessful User Experience: Strategy and Roadmaps\u003c\/i\u003e provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you'll understand: \u003c\/p\u003e \u003cul\u003e \u003cul\u003e \u003c\/ul\u003e \u003cli\u003eHow to bring high-level planning into concrete actionable steps\u003c\/li\u003e \u003cli\u003eHow Design Thinking relates to creating a good UX\u003c\/li\u003e \u003cli\u003eHow to set UX Goals for a product or project \u003c\/li\u003e \u003cli\u003eHow to decide which tool or methodology to use at what point in product lifecycle \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library.\u003c\/p\u003e","brand":"Morgan Kaufmann Publishers","offers":[{"title":"Paperback","offer_id":45309917200535,"sku":"9780128009857","price":2812.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780128009857.webp?v=1769286536","url":"https:\/\/atlanticbooks.com\/products\/successful-user-experience-strategies-and-roadmaps-9780128009857","provider":"Atlantic Books","version":"1.0","type":"link"}