{"product_id":"surviving-a-startup-9781735867120","title":"Surviving a Startup","description":"\u003cp\u003e • Author(s): Joel Houston\u003cbr\u003e • Publisher: Endeavor Literary Press\u003cbr\u003e • Publisher Imprint: Endeavor Literary Press\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSurvive.\u003c\/em\u003e That's what the owners of startups and small businesses must do-or perhaps starve. Singlehandedly (often) and courageously (always), they embrace immense personal and financial risk to start new ventures. As they attempt to transform a dream into a reality, the stakes are extremely high for them and their employees. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAfter publishing his first survival book (\u003cem\u003eSurviving Babies and Toddlers\u003c\/em\u003e)\u003cem\u003e, \u003c\/em\u003e author Joel Houston presents an in-the-trenches, practical, and humorous memoir designed to help business startup owners like him. Avoiding the standard books on business theory, he focuses on the core business survival tactics that he learned as a successful owner of a startup warehouse.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this witty, gritty book, readers will learn about: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- Embracing risk with wisdom\u003c\/p\u003e\u003cp\u003e- Cultivating authentic customer relations\u003c\/p\u003e\u003cp\u003e- Developing a positive business culture\u003c\/p\u003e\u003cp\u003e- Supporting all-important operations\u003c\/p\u003e\u003cp\u003e- Simple approaches to marketing\u003c\/p\u003e\u003cp\u003e- Sustaining a healthy work-life balance\u003c\/p\u003e\u003cp\u003e- And . . . the \"cogs\" in the global supply chain that enable the world to survive (literally)\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSurviving a Startup\u003c\/em\u003e is primarily written to the millions of overlooked small business owners who run unglamorous but essential companies. Joel has a heart for the people who operate trucking and construction firms, restaurants, bookstores, warehouses (like Joel's), small markets, and for many other hardworking entrepreneurs who keep the global economy running.\u003c\/p\u003e","brand":"Endeavor Literary Press","offers":[{"title":"Paperback","offer_id":45133775995031,"sku":"9781735867120","price":1589.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781735867120.webp?v=1767907518","url":"https:\/\/atlanticbooks.com\/products\/surviving-a-startup-9781735867120","provider":"Atlantic Books","version":"1.0","type":"link"}