{"product_id":"sustainable-marketing-managerial-ecological-issues-9780761912194","title":"Sustainable Marketing: Managerial - Ecological Issues","description":"\u003cp\u003e • Author(s): Donald A. Fuller\u003cbr\u003e • Publisher: Sage Publications\u003cbr\u003e • Publisher Imprint: Sage Publications\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003eThere has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eIn the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"Sage Publications","offers":[{"title":"Paperback","offer_id":45457236689047,"sku":"9780761912194","price":13961.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780761912194.webp?v=1769293056","url":"https:\/\/atlanticbooks.com\/products\/sustainable-marketing-managerial-ecological-issues-9780761912194","provider":"Atlantic Books","version":"1.0","type":"link"}