{"product_id":"systems-theory-and-agile-brand-management-the-educative-view-of-branding-9781032792170","title":"Systems Theory and Agile Brand Management: The Educative View of Branding","description":"\u003cp\u003e • Author(s): Jan Lies\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46931064422551,"sku":"9781032792170","price":3818.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032792170.webp?v=1771610842","url":"https:\/\/atlanticbooks.com\/products\/systems-theory-and-agile-brand-management-the-educative-view-of-branding-9781032792170","provider":"Atlantic Books","version":"1.0","type":"link"}