{"product_id":"systems-thinking-and-process-dynamics-for-marketing-systems-technologies-and-applications-for-decision-management-9781466609693","title":"Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management","description":"\u003cp\u003e • Author(s): Rajagopal\u003cbr\u003e • Publisher: Business Science Reference\u003cbr\u003e • Publisher Imprint: Business Science Reference\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eIncreased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.\u003c\/p\u003e","brand":"Business Science Reference","offers":[{"title":"Hardcover","offer_id":47574946381975,"sku":"9781466609693","price":18847.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781466609693.webp?v=1774896760","url":"https:\/\/atlanticbooks.com\/products\/systems-thinking-and-process-dynamics-for-marketing-systems-technologies-and-applications-for-decision-management-9781466609693","provider":"Atlantic Books","version":"1.0","type":"link"}