{"product_id":"taking-ideas-to-market-innovation-01-08-9781841123141","title":"Taking Ideas to Market: Innovation 01.08","description":"\u003cp\u003e • Author(s): Tim Jones | Simon Kirby | Anna Soisalo\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Capstone\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFast track route to successfully taking new ideas to market  \u003c\/p\u003e\u003cp\u003eCovers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen\u003c\/p\u003e \u003cp\u003eIncludes a comprehensive resources guide\u003c\/p\u003e","brand":"Capstone","offers":[{"title":"Paperback","offer_id":45201002070167,"sku":"9781841123141","price":1089.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781841123141.webp?v=1767667848","url":"https:\/\/atlanticbooks.com\/products\/taking-ideas-to-market-innovation-01-08-9781841123141","provider":"Atlantic Books","version":"1.0","type":"link"}