{"product_id":"targeting-the-mature-traveler-developing-strategies-for-an-emerging-market-9781952538469","title":"Targeting the Mature Traveler: Developing Strategies for an Emerging Market","description":"\u003cp\u003e • Author(s): Jacqueline Jeynes\u003cbr\u003e • Publisher: Business Expert Press\u003cbr\u003e • Publisher Imprint: Business Expert Press\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.\u003c\/p\u003e\u003cp\u003eCustomer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond.\u003c\/p\u003e\u003cp\u003eDespite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.\u003c\/p\u003e\u003cp\u003eWhether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":45152827801751,"sku":"9781952538469","price":2001.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781952538469.webp?v=1767912674","url":"https:\/\/atlanticbooks.com\/products\/targeting-the-mature-traveler-developing-strategies-for-an-emerging-market-9781952538469","provider":"Atlantic Books","version":"1.0","type":"link"}