{"product_id":"technical-marketing-communication-a-guide-to-writing-design-and-delivery-9781637424346","title":"Technical Marketing Communication: A Guide to Writing, Design, and Delivery","description":"\u003cp\u003e • Author(s): Emil B. Towner\u003cbr\u003e • Publisher: Business Expert Press\u003cbr\u003e • Publisher Imprint: Business Expert Press\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book is written to help professionals take action.\u003c\/b\u003e Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMarketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.\u003c\/li\u003e\n\u003cli\u003eManagers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.\u003c\/li\u003e\n\u003cli\u003eTechnical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAfter reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion - including planning, writing, designing, and delivery.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":45133967458455,"sku":"9781637424346","price":2204.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781637424346.webp?v=1768556438","url":"https:\/\/atlanticbooks.com\/products\/technical-marketing-communication-a-guide-to-writing-design-and-delivery-9781637424346","provider":"Atlantic Books","version":"1.0","type":"link"}