{"product_id":"techniques-and-principles-of-business-innovation-9786200759207","title":"Techniques and Principles of Business Innovation","description":"\u003cp\u003e • Author(s): Olivier Debaba Safari\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003eThis book offers a deep dive into the techniques and principles of business innovation, highlighting their strategic role in a world increasingly marked by volatility, uncertainty, complexity and ambiguity - the famous VUCA environment.It opens with an essential distinction: innovation is not just invention. It is defined by its ability to generate value and be successfully adopted by the market. The book then explores the different forms of innovation: incremental, radical, disruptive, and their variations: products, services, processes, business models and even managerial practices.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46438682198167,"sku":"9786200759207","price":4810.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786200759207.webp?v=1769108380","url":"https:\/\/atlanticbooks.com\/products\/techniques-and-principles-of-business-innovation-9786200759207","provider":"Atlantic Books","version":"1.0","type":"link"}