{"product_id":"techniques-of-close-reading-9781544305257","title":"Techniques of Close Reading","description":"\u003cp\u003e • Author(s): Barry Brummett\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTechniques of Close Reading, Second Edition\u003c\/strong\u003e helps you gain a deeper understanding of what texts may be saying, whether they are written, oral, visual, or mediated. Renowned scholar and professor Barry Brummett explains and explores the various ways to \"read\" messages (such as speeches, cartoons, or magazine ads), teaching you how to see deeper levels of meaning and to share those insights with others. You will learn techniques for discovering form, rhetorical tropes, argument, and ideologies within texts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNew to the Second Edition: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cstrong\u003eA new Chapter 6 includes a selection of techniques from each chapter\u003c\/strong\u003e to show you how different techniques may be used together when reading text. \u003cli\u003e \u003cstrong\u003eA close reading of a group of ads from the insurance company, Liberty Mutual\u003c\/strong\u003e, offers you an opportunity to apply the techniques to recent texts.\u003cbr\u003e \u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":45457243504791,"sku":"9781544305257","price":10036.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781544305257.webp?v=1769293071","url":"https:\/\/atlanticbooks.com\/products\/techniques-of-close-reading-9781544305257","provider":"Atlantic Books","version":"1.0","type":"link"}