{"product_id":"technological-innovation-generating-economic-results-9781786352385","title":"Technological Innovation: Generating Economic Results","description":"\u003cp\u003e • Author(s): Donald F. Kuratko | Sherry Hoskinson | Marie C. Thursby\u003cbr\u003e • Publisher: Emerald Group Publishing\u003cbr\u003e • Publisher Imprint: Emerald Group Publishing\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003eWe are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46496751288471,"sku":"9781786352385","price":16441.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781786352385.webp?v=1769178996","url":"https:\/\/atlanticbooks.com\/products\/technological-innovation-generating-economic-results-9781786352385","provider":"Atlantic Books","version":"1.0","type":"link"}