{"product_id":"technology-and-consumption-understanding-consumer-choices-and-behaviors-9781461421573","title":"Technology and Consumption: Understanding Consumer Choices and Behaviors","description":"\u003cp\u003e • Author(s): Ruby Roy Dholakia\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Economics - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them, but are lost without them. We know how these ubiquitous items have changed our lives. But to what extent have they changed \u003ci\u003eus\u003c\/i\u003e?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eTechnology and Consumption \u003c\/i\u003eexplores this provocative question in astute detail, bringing together extensive study findings and original insights to create an instructive profile of contemporary consumer life. Focusing on the areas of life most transformed by technological innovation--shopping, entertainment, communication, and payments for these activities --the author analyzes the complex psychological, societal, and market forces that drive evolving trends in consumer behavior, comparing U.S. and international phenomena and the current era with earlier periods of technological growth. Our intimate relationship with technology is presented in its evolution from a means of accomplishing goals and saving time to a multifaceted way of being influenced by as well as altering our conceptions of time, space, mobility, and community. In this manner, the author raises significant conclusions about communal versus individual space, family and social structures, and the self. Included in the coverage: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHistorical and macro level influences on the development of consumer choices.\u003c\/li\u003e\n\u003cli\u003eConsumer orientations and technological contradictions.\u003c\/li\u003e\n\u003cli\u003eIndividual-level variables that influence consumers to buy and use technology.\u003c\/li\u003e\n\u003cli\u003eOld and new shopping behaviors.\u003c\/li\u003e\n\u003cli\u003eAll play and no work? entertainment.\u003c\/li\u003e\n\u003cli\u003eReach out and touch anyone, anytime communication.\u003c\/li\u003e\n\u003cli\u003eBuy now, pay later: payment technologies.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHolding a state-of-the-art mirror to 21\u003csup\u003est\u003c\/sup\u003e-century life, \u003ci\u003eTechnology and Consumption \u003c\/i\u003ewill be read and discussed by professors and students in consumer behavior, family relations, marketing as well as researchers in social policy and the economics of the family.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45274339377303,"sku":"9781461421573","price":7345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781461421573.webp?v=1769279629","url":"https:\/\/atlanticbooks.com\/products\/technology-and-consumption-understanding-consumer-choices-and-behaviors-9781461421573","provider":"Atlantic Books","version":"1.0","type":"link"}