{"product_id":"technology-at-the-margins-how-it-meets-the-needs-of-emerging-markets-9780470639979","title":"Technology at the Margins: How IT Meets the Needs of Emerging Markets","description":"\u003cp\u003e • Author(s): Sailesh Chutani\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTECHNOLOGY AT THE MARGINS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eInformation and communication technologies (ICTs) have revolutionized our lives by changing the way we live, play, work, communicate, learn, manage our finances, and stay healthy--just think of life without Facebook, cell phones, or email! But the majority of the world's people--the four billion at the bottom of the global economic pyramid living on less than $2 a day--remain largely unable to benefit from the ICT revolution, mainly due to its irrelevance to their needs and the high cost of technology in relation to their purchasing power. \u003ci\u003eWhat if we could change all this? What impact would it have on reducing poverty and improving lives? What barriers need to be overcome before this can happen?\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eA close-up look at the emergence of a new global ethos of innovation, \u003ci\u003eTechnology\u003c\/i\u003e at the \u003ci\u003eMargins\u003c\/i\u003e is a wake-up call for every international corporation eager to remain competitive through accessible, affordable, and relevant ICTs. Reflecting the authors' diverse backgrounds in engineering, science, business, architecture, education, and economic geography, \u003ci\u003eTechnology\u003c\/i\u003e at the \u003ci\u003eMargins\u003c\/i\u003e challenges today's global companies to reframe their uses of existing technologies with innovative new ones that make a difference in social and economic development.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45152846053527,"sku":"9780470639979","price":2784.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470639979.webp?v=1767297814","url":"https:\/\/atlanticbooks.com\/products\/technology-at-the-margins-how-it-meets-the-needs-of-emerging-markets-9780470639979","provider":"Atlantic Books","version":"1.0","type":"link"}