{"product_id":"technology-management-developing-and-implementing-effective-technology-licensing-programs-9780471200185","title":"Technology Management: Developing and Implementing Effective Technology Licensing Programs","description":"\u003cp\u003e • Author(s): Robert C. Megantz\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eA step-by-step guide to licensing technology-based intellectual property assets\u003cbr\u003e \u003cbr\u003e For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved.\u003cbr\u003e \u003cbr\u003e Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases.\u003cbr\u003e \u003cbr\u003e Learn to:\u003cbr\u003e * Develop a licensing strategy\u003cbr\u003e * Conduct proper valuations of intellectual property\u003cbr\u003e * Gather and utilize market research\u003cbr\u003e * Market your technology\u003cbr\u003e * Negotiate and draft licensing agreements\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Utilize these handy resources:\u003cbr\u003e * Glossary of important terminology\u003cbr\u003e * Case studies and sample documents\u003cbr\u003e * Lists of organizations, publications, trade shows, and other helpful sources of information\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201408229527,"sku":"9780471200185","price":11133.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471200185.webp?v=1767307327","url":"https:\/\/atlanticbooks.com\/products\/technology-management-developing-and-implementing-effective-technology-licensing-programs-9780471200185","provider":"Atlantic Books","version":"1.0","type":"link"}