{"product_id":"television-in-africa-in-the-digital-age-9783030688561","title":"Television in Africa in the Digital Age","description":"\u003cp\u003e • Author(s): Gilbert Motsaathebe\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Film - Direction \u0026amp; Production\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"This book brings together a multifarious discourse on 21st century television industry by exploring the digital milieu in the context of the medium in Africa. The variety and depth of the chapters included make it a compelling reading for university students, television practitioners and academics\"\u003c\/p\u003e - \u003cb\u003eMuhammed Musa\u003c\/b\u003e, Professor, Department of Media and Creative Industries, United Arab Emirates University, Al Ain\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\"This book is a welcome effort in that it presents critical reflections on an important medium in Africa - television - by African scholars\"\u003c\/p\u003e \u003cp\u003e- \u003cb\u003eSimphiwe Sesanti\u003c\/b\u003e, Professor, Faculty of Education, University of the Western Cape (UWC) and Editor of the International Journal of African Renaissance Studies (IJARS)\u003c\/p\u003e \u003cp\u003eThis book places television in Africa in the digital context. It addresses the onslaught of multimedia platforms, digital migration and implication of this technology for society. The discussions in the chapters contained in this book encompass a wide range of issues such as digital disruption of television news, internet television and video on demand platforms, adaptations, digital migration, business strategies and management approaches, PBS, consumption patterns, scheduling and programming, evangelical television, and many others. The book is an important reading for academics, students and television practitioners.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGilbert Motsaathebe, PhD\u003c\/b\u003e is an Associate Professor of Communication and Media at the University of Johannesburg.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSarah H. Chiumbu, PhD\u003c\/b\u003e is an Associate Professor in the School of Communication at the University of Johannesburg.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45273836486807,"sku":"9783030688561","price":8814.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783030688561.webp?v=1769237768","url":"https:\/\/atlanticbooks.com\/products\/television-in-africa-in-the-digital-age-9783030688561","provider":"Atlantic Books","version":"1.0","type":"link"}