{"product_id":"television-in-the-multichannel-age-a-brief-history-of-cable-television-9781405149709","title":"Television in the Multichannel Age: A Brief History of Cable Television","description":"\u003cp\u003e • Author(s): Megan Mullen\u003cbr\u003e • Publisher: Wiley-Blackwell\u003cbr\u003e • Publisher Imprint: Wiley-Blackwell\u003cbr\u003e • BISAC: Television - History \u0026amp; Criticism\u003c\/p\u003e\u003cp\u003e\u003ci\u003eTelevision in the Multichannel Age\u003c\/i\u003e is a comprehensive, multidisciplinary approach to the history of multichannel television in all its forms – from cable to direct-to-home satellite and beyond. Chapter by chapter, the book traces the evolution of cable television from its pre-historical origins in the late 1940s to the communications satellites and DBS distribution systems of the modern digital age, both in the U.S. and internationally. \u003cbr\u003e  \u003c\/p\u003e\u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e  *Guides the reader through the history of multichannel television from its origins in the ‘40s to the modern age\u003cbr\u003e  *Discusses factors that influence today’s television landscape including government policy-making, emerging technologies, and the public’s programming tastes\u003cbr\u003e  *Concentrates on domestic multichannel technologies while considering global impacts of these technologies\u003cbr\u003e  *Includes newly discovered oral history transcripts, personal interviews, government documents, and never before seen photographs\u003cbr\u003e  *Presents a fascinating history of media that have come to play critical roles in today’s society, and in doing so invites the reader to speculate on the future of multichannel television\u003c\/li\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Paperback","offer_id":45202480332951,"sku":"9781405149709","price":3830.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781405149709.webp?v=1767668171","url":"https:\/\/atlanticbooks.com\/products\/television-in-the-multichannel-age-a-brief-history-of-cable-television-9781405149709","provider":"Atlantic Books","version":"1.0","type":"link"}