{"product_id":"textual-analysis-9780761949923","title":"Textual Analysis","description":"\u003cp\u003e • Author(s): Alan McKee\u003cbr\u003e • Publisher: Sage Publications Ltd\u003cbr\u003e • Publisher Imprint: Sage Publications Ltd\u003cbr\u003e • BISAC: Sociology - General\u003c\/p\u003e\u003cp\u003eAlan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. \u003cb\u003eTextual Analysis\u003c\/b\u003e is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom′ - \u003cb\u003e\u003ci\u003eJane Stokes, London Metropolitan University \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public′ - \u003cb\u003e\u003ci\u003eHenry Jenkins, Massachusetts Institute of Technology\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTextual Analysis guides students away from finding the correct′ interpretation of a text and explains why we can′t simply ask audiences about the interpretations they make of texts.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTextual Analysis: \u003c\/p\u003e \u003cp\u003e - points to the importance of context, genre and modality\u003c\/p\u003e \u003cp\u003e- uses excellent examples drawn from popular culture\u003c\/p\u003e \u003cp\u003e- provides students with a solid grounding on many of the important concepts underlying media and cultural studies\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWritten in an accessible and straightforward style \u003cb\u003eTextual Analysis\u003c\/b\u003e \u003cb\u003e A Beginners Guide\u003c\/b\u003e will be essential reading for all students of media, cultural and communication studies.\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Hardcover","offer_id":45457245077655,"sku":"9780761949923","price":12930.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780761949923.webp?v=1769293072","url":"https:\/\/atlanticbooks.com\/products\/textual-analysis-9780761949923","provider":"Atlantic Books","version":"1.0","type":"link"}