{"product_id":"the-800-pound-gorilla-of-sales-how-to-dominate-your-market-9780470496756","title":"The 800-Pound Gorilla of Sales: How to Dominate Your Market","description":"\u003cp\u003e • Author(s): Bill Guertin\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePraise for The 800 Pound Gorilla of Sales\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Talk about a book that will help you separate yourself from others and allow you to dominate your market--this is it! Bill Guertin's passion for sales shines through as he has bundled risk taking, creativity, capitalizing on opportunities and understanding the customer value proposition all into one of the most enjoyable and effective sales books. An awesome read that is loaded with real-life motivational applications to everyday sales.\"\u003cbr\u003e --\u003cb\u003eJoe Clark\u003c\/b\u003e, Vice President of Ticket Sales and Services, San Antonio Spurs (NBA)\u003c\/p\u003e \u003cp\u003e\"The 800-Pound Gorilla of Sales is a game-changer for your business, providing a realistic framework to succeed in today's economic climate. Bill's acumen showcases the sales process as a relationship, not a transaction.\"\u003cbr\u003e --\u003cb\u003eShawn Smith\u003c\/b\u003e, Vice President and Chief Marketing Officer, National Basketball Association Development League\u003c\/p\u003e \u003cp\u003e\"Bill Guertin gets it. He's been in the trenches and knows what it takes to succeed in sales on a day-to-day basis. His practical examples and real-life experience make The 800-Pound Gorilla of Sales a very valuable read for salespeople in any industry. This book is clearly a guide to sales success.\"\u003cbr\u003e --\u003cb\u003eBrian McKenna\u003c\/b\u003e, Commissioner, ECHL - Premier \"AA\" Hockey League\u003c\/p\u003e \u003cp\u003e\"If you want to take your sales game to the next level, you need to read The 800-Pound Gorilla of Sales. This book will provide you with all the tools and resources to go get the discretionary revenue that many companies and individuals have either cut back on or decided to spend elsewhere.\"\u003cbr\u003e --\u003cb\u003eShawn Anderson\u003c\/b\u003e, Vice President of Sales, Philadelphia 76ers (NBA)\u003c\/p\u003e \u003cp\u003e\"The 800-Pound Gorilla of Sales strikes a deep chord within. Bill Guertin understands sales and the troops in the trenches. This easy read motivates me to take my game to a whole new level. I'm inspired by Bill's passion and energy and it shows in the book. In a world of 'best practices, ' Guertin is spot-on with attitude, persistence, and drive.\"\u003cbr\u003e --\u003cb\u003eJeff Morander\u003c\/b\u003e, Vice President, Club Ticketing Center of Excellence, National Hockey League\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45117037019287,"sku":"9780470496756","price":1387.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470496756.webp?v=1769206418","url":"https:\/\/atlanticbooks.com\/products\/the-800-pound-gorilla-of-sales-how-to-dominate-your-market-9780470496756","provider":"Atlantic Books","version":"1.0","type":"link"}