{"product_id":"the-acquisition-handbook-direct-sales-edition-9798259412705","title":"The Acquisition Handbook: Direct Sales Edition","description":"\u003cp\u003e • Author(s): Curt Von Guionneau\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003eThe Acquisition Handbook: The Direct Sales Edition, a comprehensive manual by Curt von Guionneau designed to master high-performance selling. This handbook focuses on the psychological foundations of sales, moving beyond simple scripts to address the mindset and conviction required to succeed in high-pressure environments like call centres. The author introduces the concept of certainty transfer, arguing that a buyer's decision is driven by the seller's internal belief rather than just product quality. Key sections detail a six-step framework for maintaining motivation, which includes overcoming mental blocks through evidence-based self-talk and rigorous goal setting. Ultimately, the source serves as both a practical guide and a philosophical framework for new agents and experienced managers to navigate the complexities of human persuasion ethically and effectively.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47883082039447,"sku":"9798259412705","price":1717.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798259412705.webp?v=1781099319","url":"https:\/\/atlanticbooks.com\/products\/the-acquisition-handbook-direct-sales-edition-9798259412705","provider":"Atlantic Books","version":"1.0","type":"link"}