{"product_id":"the-advertised-mind-groundbreaking-insights-into-how-our-brains-respond-to-advertising-9780749450243","title":"The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising","description":"\u003cp\u003e • Author(s): Bob Dignen\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003eDraws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an a\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":46886259982487,"sku":"9780749450243","price":3464.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780749450243.webp?v=1770251101","url":"https:\/\/atlanticbooks.com\/products\/the-advertised-mind-groundbreaking-insights-into-how-our-brains-respond-to-advertising-9780749450243","provider":"Atlantic Books","version":"1.0","type":"link"}