{"product_id":"the-advertiser-who-said-dont-advertise-yet-why-brands-must-build-meaning-before-buying-attention-9798904511395","title":"The Advertiser who said \"Don't Advertise Yet.\": Why Brands must build MEANING before buying Attention","description":"\u003cp\u003e • Author(s): Prabathkar Bupathy\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Every business owner wants growth. So they run ads, generate leads and push sales harder.\u003c\/p\u003e\u003cp\u003eWhat if the real problem isn't execution-but identity?\u003c\/p\u003e\u003cp\u003eThis book challenges everything you've been told about marketing and reveals why brand clarity is the real driver of growth.\"\u003c\/p\u003e\u003cp\u003eFor startups navigating rapid growth, the 7C Brand DNA Framework offers a structured way to understand, define and strengthen the core identity of a brand.\u003c\/p\u003e","brand":"Notion Press","offers":[{"title":"Paperback","offer_id":47882982654103,"sku":"9798904511395","price":1012.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798904511395.webp?v=1781098557","url":"https:\/\/atlanticbooks.com\/products\/the-advertiser-who-said-dont-advertise-yet-why-brands-must-build-meaning-before-buying-attention-9798904511395","provider":"Atlantic Books","version":"1.0","type":"link"}