{"product_id":"the-advertising-business-operations-creativity-media-planning-integrated-communications-9780761912392","title":"The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications","description":"\u003cp\u003e • Author(s): John Philip Jones\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003eThis authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single  knowledge bank' of theory and practice for advertising students and professionals.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":47781100454039,"sku":"9780761912392","price":24003.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780761912392.webp?v=1778050553","url":"https:\/\/atlanticbooks.com\/products\/the-advertising-business-operations-creativity-media-planning-integrated-communications-9780761912392","provider":"Atlantic Books","version":"1.0","type":"link"}