{"product_id":"the-advertising-machine-how-advertising-shapes-desire-and-consumption-9789526588759","title":"The Advertising Machine: How Advertising Shapes Desire and Consumption","description":"\u003cp\u003e • Author(s): Maurizio Graffei\u003cbr\u003e • Publisher: Niemi Julkaisut\u003cbr\u003e • Publisher Imprint: Niemi Julkaisut\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy do we desire what we desire?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEvery day, we make choices that feel personal, spontaneous, and free. We buy, we prefer, we select. Yet behind these decisions lies a complex system that quietly shapes what we want, how we perceive, and what we consume.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Advertising Machine\u003c\/i\u003e offers a clear and structured exploration of how modern advertising does not simply sell products, but actively constructs desire, organizes attention, and influences everyday life.\u003c\/p\u003e\u003cp\u003eStarting from the transition from natural needs to socially constructed desires, the book traces the evolution of advertising into a powerful cultural and economic system. It examines how attention has become a scarce resource, how consumption has turned into a language of identity, and how digital technologies now predict and shape our preferences before we are even aware of them.\u003c\/p\u003e\u003cp\u003eThrough a logical and accessible approach, the book connects major thinkers such as Arthur Schopenhauer, Thorstein Veblen, Daniel Kahneman, and Herbert Simon to concrete, everyday experiences. Each concept is grounded in real mechanisms that readers can recognize in their own lives.\u003c\/p\u003e\u003cp\u003eThis is not a theoretical abstraction. It is a practical framework for understanding the environment we live in.\u003c\/p\u003e\u003cp\u003eInside the book, you will discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eHow desire is constructed and continuously renewed\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy attention is the most valuable resource in modern economies\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow advertising shapes perception and decision-making\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy consumption functions as a social language\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow algorithms anticipate and influence individual behavior\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhat happens when desire reaches saturation\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow awareness can restore a more conscious relationship with consumption\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eThe Advertising Machine\u003c\/i\u003e provides a simple and rigorous grammar to read the contemporary world. It reveals how advertising, marketing, attention, and algorithms form a single cultural system that surrounds us.\u003c\/p\u003e\u003cp\u003eUnderstanding this system means understanding how we think, choose, and live.\u003c\/p\u003e\u003cp\u003eAnd once you understand it, you can begin to choose differently.\u003c\/p\u003e","brand":"Niemi Julkaisut","offers":[{"title":"Paperback","offer_id":47775978193047,"sku":"9789526588759","price":1419.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789526588759.webp?v=1777993569","url":"https:\/\/atlanticbooks.com\/products\/the-advertising-machine-how-advertising-shapes-desire-and-consumption-9789526588759","provider":"Atlantic Books","version":"1.0","type":"link"}