{"product_id":"the-advice-based-banker-guiding-members-for-life-9798995635901","title":"The Advice-Based Banker: Guiding Members For Life","description":"\u003cp\u003e • Author(s): Chad W. Maze\u003cbr\u003e • Publisher: Discipline of Banking Press\u003cbr\u003e • Publisher Imprint: Discipline of Banking Press\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE ADVICE-BASED BANKER(TM)\u003c\/b\u003e \u003ci\u003eGuiding Credit Union Members for Life\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMost members don't walk into a credit union because they want a financial product. They walk in because they are trying to make a decision - and they're hoping someone will help them think it through.\u003c\/p\u003e\u003cp\u003eThe difference between a banker members forget and a banker members return to isn't knowledge, credentials, or closing skill. It's a single discipline: the conversation comes before the product.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Advice-Based Banker(TM)\u003c\/i\u003e is a practitioner's guide for credit union bankers at every level - from the front-line desk to the senior relationship manager - who want to become the person members trust before they act. Written by a thirty-year banking and credit union executive, this book makes the case that advice-based banking is not a soft skill or a philosophy. It is a structured discipline with a clear framework, a repeatable practice, and a measurable career advantage.\u003c\/p\u003e\u003cp\u003eInside, you will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy leading with products - even the right products - costs you the relationship before it begins\u003c\/li\u003e\n\u003cli\u003eThe Advice-Based Banker Pyramid and how to move from transactional to trusted across every member interaction\u003c\/li\u003e\n\u003cli\u003eThe five conversations every banker must master - and how to navigate each one with confidence\u003c\/li\u003e\n\u003cli\u003eHow to ask questions that open doors instead of close them\u003c\/li\u003e\n\u003cli\u003eWhat it actually means to become someone's banker - and how to earn that standing one conversation at a time\u003c\/li\u003e\n\u003cli\u003eHow to build a reputation for advice that generates the referrals and retention no sales program can replicate\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not theory. The ideas in these pages come from what works in real branches, with real members, under real production pressure.\u003c\/p\u003e\u003cp\u003eThe goal of this book is simple: to help you hear the words every banker quietly hopes for - \u003ci\u003e\"I wanted to talk to you before I made this decision.\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThat sentence is the whole game.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Advice-Based Banker(TM)\u003c\/i\u003e is part of the Discipline of Banking(TM) series published by Discipline of Banking Press, an imprint of Camino De Oro Enterprises, LLC.\u003c\/p\u003e","brand":"Discipline of Banking Press","offers":[{"title":"Paperback","offer_id":47892754202775,"sku":"9798995635901","price":2085.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798995635901.webp?v=1781188711","url":"https:\/\/atlanticbooks.com\/products\/the-advice-based-banker-guiding-members-for-life-9798995635901","provider":"Atlantic Books","version":"1.0","type":"link"}