{"product_id":"the-age-of-choice-a-history-of-freedom-in-modern-life-9780691164717","title":"The Age of Choice: A History of Freedom in Modern Life","description":"\u003cp\u003e • Author(s): Sophia Rosenfeld\u003cbr\u003e • Publisher: Princeton University Press\u003cbr\u003e • Publisher Imprint: Princeton University Press\u003cbr\u003e • BISAC: Modern - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA sweeping history of the rise of personal choice in the modern world and how it became equated with freedom\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eChoice touches virtually every aspect of our lives, from what to buy and where to live to whom to love, what profession to practice, and even what to believe. But the option to choose in such matters was not something we always possessed or even aspired to. At the same time, we have been warned by everybody from marketing gurus to psychologists about the negative consequences stemming from our current obsession with choice. It turns out that not only are we not very good at realizing our personal desires, we are also overwhelmed with too many possibilities and anxious about what best to select. There are social costs too. How did all this happen? \u003ci\u003eThe Age of Choice\u003c\/i\u003e tells the long history of the invention of choice as the defining feature of modern freedom. \u003cp\u003e\u003c\/p\u003eTaking readers from the seventeenth century to today, Sophia Rosenfeld describes how the early modern world witnessed the simultaneous rise of shopping as an activity and religious freedom as a matter of being able to pick one's convictions. Similarly, she traces the history of choice in romantic life, politics, and the ideals of human rights. Throughout, she pays particular attention to the lives of women, those often with the fewest choices, who have frequently been the drivers of this change. She concludes with an exploration of how reproductive rights have become a symbolic flashpoint in our contemporary struggles over the association of liberty with choice. \u003cp\u003e\u003c\/p\u003eDrawing on a wealth of sources ranging from novels and restaurant menus to the latest scientific findings about choice in psychology and economics, \u003ci\u003eThe Age of Choice\u003c\/i\u003e urges us to rethink the meaning of choice and its promise and limitations in modern life.","brand":"Princeton University Press","offers":[{"title":"Hardcover","offer_id":45298635145367,"sku":"9780691164717","price":2634.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780691164717.webp?v=1769284476","url":"https:\/\/atlanticbooks.com\/products\/the-age-of-choice-a-history-of-freedom-in-modern-life-9780691164717","provider":"Atlantic Books","version":"1.0","type":"link"}