{"product_id":"the-alignment-advantage-transform-your-strategy-culture-and-customers-to-succeed-9781398610606","title":"The Alignment Advantage: Transform Your Strategy, Culture and Customers to Succeed","description":"\u003cp\u003e • Author(s): Richard Nugent\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStrategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eStudies show that organizations which are highly aligned are 72% more profitable than their competition. \u003cb\u003e\u003ci\u003eThe Alignment Advantage\u003c\/i\u003e\u003c\/b\u003e shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between. \u003cp\u003e\u003c\/p\u003eArguing that Simon Sinek's \"start with why\" approach is compelling yet flawed and Peter Drucker's claim that \"culture eats strategy for breakfast\" is a myth, Richard Nugent creates a clear, accessible blueprint for a more successful, collaborative and efficient organization. Illustrated with fascinating case studies from the likes of LEGOLAND, Wagamama and The Empire State Building, \u003cb\u003e\u003ci\u003eThe Alignment Advantage\u003c\/i\u003e\u003c\/b\u003e cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients.","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":45033406627991,"sku":"9781398610606","price":2375.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781398610606.webp?v=1768543101","url":"https:\/\/atlanticbooks.com\/products\/the-alignment-advantage-transform-your-strategy-culture-and-customers-to-succeed-9781398610606","provider":"Atlantic Books","version":"1.0","type":"link"}