{"product_id":"the-anatomy-of-persuasion-how-to-persuade-others-to-act-on-your-ideas-accept-your-proposals-buy-your-products-or-services-hire-you-promote-you-a-9780814409367","title":"The Anatomy of Persuasion: How to Persuade Others to Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, a","description":"\u003cp\u003e • Author(s): Norbert Aubuchon\u003cbr\u003e • Publisher: Amacom\u003cbr\u003e • Publisher Imprint: Amacom\u003cbr\u003e • BISAC: Negotiating\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis eye-opening book will show you how the power of persuasion can help you talk to anybody about anything and get what you want from it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSome people seem able to coerce others into anything. Do they possess a natural talent that the rest of us can never hope to imitate? \u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Anatomy of Persuasion\u003c\/em\u003e literally dissects each step in the persuasion process. You will turn your great ideas into tangible realities as you learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eapply the two major principles of communication\u003c\/li\u003e\n\u003cli\u003eperceive the needs of others\u003c\/li\u003e\n\u003cli\u003epresent the features and benefits of their idea\u003c\/li\u003e\n\u003cli\u003eunderstand the subconscious decisions people often make\u003c\/li\u003e\n\u003cli\u003ecreate a logical, error-free proposal (oral or written) that will win the day\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe Anatomy of Persuasion\u003c\/em\u003e provides you with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.\u003c\/p\u003e","brand":"Amacom","offers":[{"title":"Paperback","offer_id":45409824047255,"sku":"9780814409367","price":1085.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780814409367.webp?v=1767311932","url":"https:\/\/atlanticbooks.com\/products\/the-anatomy-of-persuasion-how-to-persuade-others-to-act-on-your-ideas-accept-your-proposals-buy-your-products-or-services-hire-you-promote-you-a-9780814409367","provider":"Atlantic Books","version":"1.0","type":"link"}