{"product_id":"the-art-craft-of-pr-creating-the-mindset-and-skills-to-succeed-in-public-relations-today-9780999187104","title":"The Art \u0026 Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today","description":"\u003cp\u003e • Author(s): Sandra Stahl\u003cbr\u003e • Publisher: Lid Publishing\u003cbr\u003e • Publisher Imprint: Lid Publishing\u003cbr\u003e • BISAC: Public Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThe Art \u0026amp; Craft of PR\u003c\/i\u003e was named a finalist in the \"Marketing \u0026amp; PR\" category in the 2018 National Indie Excellence Awards.\u003c\/b\u003e","brand":"Lid Publishing","offers":[{"title":"Paperback","offer_id":46915873079447,"sku":"9780999187104","price":738.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780999187104.webp?v=1771257037","url":"https:\/\/atlanticbooks.com\/products\/the-art-craft-of-pr-creating-the-mindset-and-skills-to-succeed-in-public-relations-today-9780999187104","provider":"Atlantic Books","version":"1.0","type":"link"}