{"product_id":"the-art-of-lettering-a-guide-to-typography-design-including-an-introductory-chapter-by-frederic-w-goudy-9781528721202","title":"The Art of Lettering - A Guide to Typography Design: Including an Introductory Chapter by Frederic W. Goudy","description":"\u003cp\u003e • Author(s): Thomas Wood Stevens | Frederic W. Goudy\u003cbr\u003e • Publisher: Old Hand Books\u003cbr\u003e • Publisher Imprint: Old Hand Books\u003cbr\u003e • BISAC: Graphic Arts - Typography\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis volume explores the rich and expressive world of typography, serving as a guide to the art of lettering and design.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eFirst published in 1916, this book serves as a comprehensive guide, offering both beginners and seasoned designers an immersive journey into the art of lettering. With a focus on typographical design, readers will discover the principles, techniques, and intricacies behind creating visually stunning and impactful letterforms.\u003c\/p\u003e \u003cp\u003eThe chapters featured in this volume include: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eTools and Materials\u003c\/li\u003e \u003cli\u003eThe Drawing of Letters\u003c\/li\u003e \u003cli\u003eRoman Capitals\u003c\/li\u003e \u003cli\u003eRoman Small Letters\u003c\/li\u003e \u003cli\u003eItalics\u003c\/li\u003e \u003cli\u003eThe Gothic Forms\u003c\/li\u003e \u003cli\u003eThe Practical Problem\u003c\/li\u003e \u003cli\u003ePhases of Letter Design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46375786676375,"sku":"9781528721202","price":2484.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781528721202.webp?v=1768757082","url":"https:\/\/atlanticbooks.com\/products\/the-art-of-lettering-a-guide-to-typography-design-including-an-introductory-chapter-by-frederic-w-goudy-9781528721202","provider":"Atlantic Books","version":"1.0","type":"link"}