{"product_id":"the-art-of-relationship-selling-how-to-create-win-win-outcomes-that-generate-loyal-long-term-relationships-and-maximise-profit-9781989737385","title":"The Art of Relationship Selling: How to Create Win-Win Outcomes That Generate Loyal, Long-Term Relationships and Maximise Profit","description":"\u003cp\u003e • Author(s): Andrew Nisbet\u003cbr\u003e • Publisher: Grammar Factory Publishing\u003cbr\u003e • Publisher Imprint: Grammar Factory Publishing\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWe need trusting, customer-supplier relationships now more than ever.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTechnology allows us to understand customers far better at a data level and gives us myriad new ways to communicate. But this explosion of data and technology also creates noise; noise we have to cut through to find trust.\u003c\/p\u003e\u003cp\u003eTrust. It sits at the heart of \u003cem\u003eall\u003c\/em\u003e strong relationships. It is no less so in \u003cem\u003ecustomer\u003c\/em\u003e relationships.\u003c\/p\u003e\u003cp\u003eAnd \u003cem\u003ewithout\u003c\/em\u003e trust, the sales process becomes transactional. \u003c\/p\u003e\u003cp\u003eThe dynamics of a technology-based, fast-paced, commercially oriented world cause many salespeople to fall into the transactional-selling trap. Customers tune out salespeople who waste their time and don't provide value. As a result, salespeople become disillusioned with the profession and seek quick fixes and less personal tactics to engage with customers.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Art of Relationship Selling\u003c\/em\u003e teaches salespeople to move away from transactional selling and toward purposeful, sustainable relationship selling to become the indelible magic that brings their brand...and purpose...to life, in a way customers can feel and trust.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIf you're a salesperson who: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFinds it harder to connect with customers and believes there must be a better way\u003c\/li\u003e\n\u003cli\u003eIs new to the profession and wants to know how to sell \u003cem\u003epurposefully\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eWants to stay relevant in a changing world and be a 'linchpin' salesperson\u003c\/li\u003e\n\u003cli\u003eWants more trusting and rewarding relationships with your customers\u003c\/li\u003e\n\u003cli\u003eJust wants to be better at what you do\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e...then this book is for you.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIf you are a sales leader who: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWorries about the loyalty of your customers \u003c\/li\u003e\n\u003cli\u003eBelieves relationships can now be handled by technology \u003c\/li\u003e\n\u003cli\u003eWants a better sales culture\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e...then this book is for you.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe shift from transactional selling to the art of relationship selling is a journey...and this book is your map.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46450996707479,"sku":"9781989737385","price":1699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781989737385.webp?v=1769151921","url":"https:\/\/atlanticbooks.com\/products\/the-art-of-relationship-selling-how-to-create-win-win-outcomes-that-generate-loyal-long-term-relationships-and-maximise-profit-9781989737385","provider":"Atlantic Books","version":"1.0","type":"link"}