{"product_id":"the-art-of-storytelling-read-the-room-tell-the-story-win-the-deal-9798198291607","title":"The Art of Storytelling: Read the Room. Tell the Story. Win the Deal.","description":"\u003cp\u003e • Author(s): Tim Schreyack\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost sales engineers think they're telling a story. They're not. They're clicking through a product and hoping the listener connects the dots. This book is about what happens when you stop showing the product and start telling the story.\u003c\/p\u003e\u003cp\u003eThe Art of Storytelling is a practitioner's guide to the human side of sales engineering: how to read a room, adapt on the fly, handle the people who don't want to hear it, and make the listener believe you're the right partner for their problem.\u003c\/p\u003e\u003cp\u003eWritten by a working SE, not a consultant or a theorist, this book covers 20 principles you can read in 5 minutes each and apply on your next call: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to structure a story that makes the listener lean in (not check their email)\u003c\/li\u003e\n\u003cli\u003eWhat to do when the demo breaks, the room goes silent, or a detractor tries to derail you\u003c\/li\u003e\n\u003cli\u003eHow to force feedback from a room that's giving you nothing\u003c\/li\u003e\n\u003cli\u003eThe difference between an SE who shows features and one who wins deals\u003c\/li\u003e\n\u003cli\u003eHow to arm your champion with the exact language they need to sell for you internally\u003c\/li\u003e\n\u003cli\u003eHow to compete without ever mentioning the competitor's name\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis isn't a textbook. There are no acronyms, no 12-step frameworks, no certifications. Just the principles, the stories, and the takeaways that come from years of doing this work and learning what actually moves deals forward.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIncludes the 20-Day Challenge: \u003c\/b\u003e one action per day mapped to each chapter.\u003c\/p\u003e\u003cp\u003eIf you're an SE who wants to get better at the craft, this book is for you. If you're an AE or sales leader who wants to understand what great technical selling actually looks like, this book is for you too.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStop showing the product. Start telling the story.\u003c\/b\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47890510741655,"sku":"9798198291607","price":1507.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798198291607.webp?v=1781180317","url":"https:\/\/atlanticbooks.com\/products\/the-art-of-storytelling-read-the-room-tell-the-story-win-the-deal-9798198291607","provider":"Atlantic Books","version":"1.0","type":"link"}