{"product_id":"the-audience-commodity-in-a-digital-age-revisiting-a-critical-theory-of-commercial-media-9781433123597","title":"The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media","description":"\u003cp\u003e • Author(s): Steve Jones | Lee McGuigan | Vincent Manzerolle\u003cbr\u003e • Publisher: Peter Lang Inc., International Academic Publi\u003cbr\u003e • Publisher Imprint: Peter Lang Inc., International Academic Publi\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003eThis edited collection comprises foundational texts and new contributions that revisit the theory of the audience commodity as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media\/communication, culture, society, economics, and technology.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46500790665367,"sku":"9781433123597","price":3773.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781433123597.webp?v=1769195582","url":"https:\/\/atlanticbooks.com\/products\/the-audience-commodity-in-a-digital-age-revisiting-a-critical-theory-of-commercial-media-9781433123597","provider":"Atlantic Books","version":"1.0","type":"link"}