{"product_id":"the-b-corp-handbook-second-edition-how-you-can-use-business-as-a-force-for-good-standard-large-print-16-pt-edition-9780369372987","title":"The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good [Standard Large Print 16 Pt Edition]","description":"\u003cp\u003e • Author(s): Ryan Honeyman | Tiffany Jana\u003cbr\u003e • Publisher: ReadHowYouWant\u003cbr\u003e • Publisher Imprint: ReadHowYouWant\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003eB Corps are a global movement of more than 2,700 companies in 60 countries-like Patagonia, Ben \u0026amp; Jerry's, Kickstarter, Danone North America, and Eileen Fisher-that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation-it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46419985399959,"sku":"9780369372987","price":3081.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780369372987.webp?v=1769076289","url":"https:\/\/atlanticbooks.com\/products\/the-b-corp-handbook-second-edition-how-you-can-use-business-as-a-force-for-good-standard-large-print-16-pt-edition-9780369372987","provider":"Atlantic Books","version":"1.0","type":"link"}