{"product_id":"the-basics-of-idea-generation-9780527763398","title":"The Basics of Idea Generation","description":"\u003cp\u003e • Author(s): Greiner Donna\u003cbr\u003e • Publisher: Productivity Press\u003cbr\u003e • Publisher Imprint: Productivity Press\u003cbr\u003e • BISAC: Cognitive Psychology \u0026amp; Cognition\u003c\/p\u003e\u003cp\u003eContinuous generation and implementation of ideas is critical to creating an environment that helps foster the development of improvement techniques. \u003cb\u003eThe Basics of Idea Generation\u003c\/b\u003e provides a cost-effective method that can help inspire employees to consistently identify and implement new ideas, using a proven five-step process. The process starts by creating an opportunity statement. From there the method then has one collect raw materials, before holding an idea workout, and then evaluating the idea. Implementation is the final step. The author also explains the 20 tools that help complete each step, along with solutions to overcoming the barriers to creativity.\u003c\/p\u003e","brand":"Productivity Press","offers":[{"title":"Paperback","offer_id":47616397279383,"sku":"9780527763398","price":1965.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780527763398.webp?v=1775113086","url":"https:\/\/atlanticbooks.com\/products\/the-basics-of-idea-generation-9780527763398","provider":"Atlantic Books","version":"1.0","type":"link"}