{"product_id":"the-behavioral-economics-of-brand-choice-9780230006836","title":"The Behavioral Economics of Brand Choice","description":"\u003cp\u003e • Author(s): G. Foxall\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45282852241559,"sku":"9780230006836","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780230006836.webp?v=1769303374","url":"https:\/\/atlanticbooks.com\/products\/the-behavioral-economics-of-brand-choice-9780230006836","provider":"Atlantic Books","version":"1.0","type":"link"}