{"product_id":"the-behavioral-foundations-of-strategic-management-9781405124706","title":"The Behavioral Foundations of Strategic Management","description":"\u003cp\u003e • Author(s): Philip Bromiley\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThis book argues that assumptions of rationality and market equilibrium are inconsistent with rigorous strategic management research and that strategic management should adopt behavioral assumptions. \u003cbr\u003e \u003c\/p\u003e\u003cp\u003eThe author suggests that most scholars in strategic management implicitly adopt a behavioral view by assuming firms can make better or worse decisions, and then trying to understand the characteristics of these decisions. He outlines the basics of a behavioral approach to strategic management; he examines assumptions of rationality and equilibrium and the problems they create; and he considers how a behavioral approach relates to several major strains of strategic management scholarship. Relevant methodological issues are also explored.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eThe book as a whole argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45134249885847,"sku":"9781405124706","price":3001.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781405124706.webp?v=1767282607","url":"https:\/\/atlanticbooks.com\/products\/the-behavioral-foundations-of-strategic-management-9781405124706","provider":"Atlantic Books","version":"1.0","type":"link"}