{"product_id":"the-behavioral-foundations-of-strategic-management-9781405124713","title":"The Behavioral Foundations of Strategic Management","description":"\u003cp\u003e • Author(s): Philip Bromiley\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions.\u003c\/p\u003e \u003cp\u003eWhen strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions create, the author outlines the basics of a behavioral approach to strategic management. The book addresses how a behavioral approach relates to several major strains of strategic management scholarship and explores relevant methodological issues. \u003c\/p\u003e\u003cp\u003eOverall, the book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45158992806039,"sku":"9781405124713","price":6445.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781405124713.webp?v=1767303494","url":"https:\/\/atlanticbooks.com\/products\/the-behavioral-foundations-of-strategic-management-9781405124713","provider":"Atlantic Books","version":"1.0","type":"link"}