{"product_id":"the-behavioral-startup-a-step-by-step-method-to-turn-your-ideas-into-successful-products-9789915429632","title":"The Behavioral Startup: A step-by-step method to turn your ideas into successful products.","description":"\u003cp\u003e • Author(s): Nacho Parietti\u003cbr\u003e • Publisher: Parietti, Ignacio\u003cbr\u003e • Publisher Imprint: Parietti, Ignacio\u003cbr\u003e • BISAC: Product\u003c\/p\u003e\u003cp\u003eThe Behavioral Startup\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eTurn your expertise into products people actually use.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou're an expert in your field with insights that could change lives - but translating that knowledge into a successful product is a different challenge entirely. \u003cstrong\u003eThis book presents a clear, systematic methodology for creating products that effectively shape user behavior while delivering real value - no previous product development experience required.\u003c\/strong\u003e\u003c\/p\u003eWhat Makes This Book Different\u003cp\u003e\u003cstrong\u003eThe Behavioral Startup introduces the ANVERSO Models - a practical, constructive approach designed specifically for non-technical founders and domain experts.\u003c\/strong\u003e Unlike traditional product development methodologies that assume technical knowledge, this step-by-step framework helps you transform your industry expertise into user-centered products that drive meaningful behavior change.\u003c\/p\u003eWhat You'll Learn\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdentify which behaviors truly generate value\u003c\/strong\u003e for your users and your business\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMap user journeys\u003c\/strong\u003e from first interaction to key value moments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePinpoint and classify barriers\u003c\/strong\u003e that prevent users from taking desired actions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign features\u003c\/strong\u003e that specifically address these barriers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate a Minimum Viable Product\u003c\/strong\u003e that stands on its own, delivering value to all stakeholders\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTest, measure and iterate\u003c\/strong\u003e on your product with confidence\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003eWho Should Read This Book\u003cul\u003e\n\u003cli\u003eDomain experts with valuable insights but \u003cstrong\u003eno previous product development experience\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs looking to translate their knowledge into viable digital products\u003c\/li\u003e\n\u003cli\u003eProduct managers seeking a behavior-focused approach to feature design\u003c\/li\u003e\n\u003cli\u003eAnyone struggling to create products that users actually engage with\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe greatest innovations often come from those who deeply understand a field but haven't built products before.\u003c\/strong\u003e Their expertise, connections, and practical experience offer fertile ground for transformative solutions - but without the right tools, these ideas rarely reach their potential.\u003c\/p\u003e\u003cp\u003eThe ANVERSO Models and Behavioral Design Sprint provide the structured framework you need to turn your expertise into products that people actually use and value. No technical background required - just a clear vision and the willingness to understand what drives human behavior.\u003c\/p\u003e\u003cp\u003eTransform your expertise into action. Build a product designed with intent, where every feature addresses a specific barrier and drives users toward valuable behaviors.\u003c\/p\u003e","brand":"Parietti, Ignacio","offers":[{"title":"Paperback","offer_id":45657270419607,"sku":"9789915429632","price":968.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789915429632.webp?v=1768600383","url":"https:\/\/atlanticbooks.com\/products\/the-behavioral-startup-a-step-by-step-method-to-turn-your-ideas-into-successful-products-9789915429632","provider":"Atlantic Books","version":"1.0","type":"link"}