{"product_id":"the-beige-code-your-content-is-clear-professional-and-totally-forgettable-and-its-not-all-als-fault-9781067648305","title":"The Beige Code: Your content is clear, professional and totally forgettable (and it's not all Al's fault)","description":"\u003cp\u003e • Author(s): Andrew Seel | Nigel Jay Cooper\u003cbr\u003e • Publisher: Giant Frank\u003cbr\u003e • Publisher Imprint: Giant Frank\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNobody sets out to be boring. \u003c\/em\u003eBut in a post-AI world, professional content keeps converging on the same safe, polished, strangely lifeless middle ground.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAI gets the blame - but the problem started long before ChatGPT. The Beige Code brings together neuroscientists, marketing strategists, trust researchers and advocacy leaders to diagnose why 'beige' content has become the default online.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause what separates distinctive content from everything else isn't tone or warmth. It's someone making a choice they're willing to stand behind. Based on the first Beyond the Beige summit, featuring insights from Mark Schaefer, Ashley Faus, Dr Carmen Simon and other leading experts.\u003c\/p\u003e","brand":"Giant Frank","offers":[{"title":"Paperback","offer_id":47889554440343,"sku":"9781067648305","price":924.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781067648305.webp?v=1781176879","url":"https:\/\/atlanticbooks.com\/products\/the-beige-code-your-content-is-clear-professional-and-totally-forgettable-and-its-not-all-als-fault-9781067648305","provider":"Atlantic Books","version":"1.0","type":"link"}