{"product_id":"the-best-kept-secret-what-technical-companies-keep-getting-wrong-about-growth-9798254037187","title":"The Best Kept Secret: What Technical Companies Keep Getting Wrong About Growth","description":"\u003cp\u003e • Author(s): Richard Byrd\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Marketing - Industrial\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou have better technology than your competitors.\u003c\/b\u003e \u003cb\u003eSo why are they beating you?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe problem isn't your product. It isn't your team. It's something more counterintuitive - and more solvable than you think.\u003c\/p\u003e\u003cp\u003eThe deeper your technical expertise, the harder it becomes to translate your value into language that moves buyers. Your knowledge isn't just an asset - it's a blind spot. And the more you've built, the bigger it gets.\u003c\/p\u003e\u003cp\u003eThis is the curse of knowledge. It's the reason brilliant technical companies lose deals they should win, and it's been hiding in plain sight.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Best Kept Secret\u003c\/i\u003e names it, maps it, and gives you the tools to fix it.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47890166284439,"sku":"9798254037187","price":2070.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798254037187.webp?v=1781178990","url":"https:\/\/atlanticbooks.com\/products\/the-best-kept-secret-what-technical-companies-keep-getting-wrong-about-growth-9798254037187","provider":"Atlantic Books","version":"1.0","type":"link"}