{"product_id":"the-biba-story-9780300279023","title":"The Biba Story","description":"\u003cp\u003e • Author(s): Barbara Hulanicki\u003cbr\u003e • Publisher: Yale University Press\u003cbr\u003e • Publisher Imprint: Yale University Press\u003cbr\u003e • BISAC: Fashion \u0026amp; Accessories\u003c\/p\u003e\u003cp\u003eBiba dominated London fashion from the mid-1960s, defining the dress and outlook of a generation. Celebrating the sixtieth anniversary of the opening of the first Biba boutique, this book takes a revealing look at Biba through the words and images of the people who were intimately involved with the company and its phenomenal success. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Established in 1963 as Biba Postal Boutique--a small mail-order company selling inexpensive clothing for women and children--by 1973 Biba was a seven-story department store on London's Kensington High Street. Customers could fill their wardrobe and furnish their home with Biba products; Biba had become the world's first lifestyle label. Shoppers could buy a tin of Biba baked beans, take tea on Europe's largest roof garden, or watch live music performances by the New York Dolls, Iggy Pop, and Liberace in the 500-seat Rainbow Room. \u003cp\u003e\u003c\/p\u003e Created by Barbara Hulanicki and her husband, Stephen Fitz-Simon, Biba was made in the image of its staff and customers. Selling up-to-the-minute and affordable clothing, Biba appealed to teenagers and young women of the postwar generation, becoming \u003ci\u003ethe\u003c\/i\u003e fashion destination of the Swinging Sixties and Seventies. Biba was the place to see and to be seen; its doors were open to everyone, from the Rolling Stones, Marianne Faithfull, and Twiggy to David Bowie and Freddie Mercury. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBiba: The Fashion Brand That Defined A Generation\u003c\/i\u003e includes photographs by Helmut Newton, Sarah Moon, and Duffy, as well as never-before-seen ephemera from Hulanicki's personal archive. Interviews with the people closest to Biba bring these images and objects to life, while recollections and anecdotes from Hulanicki herself shine a new light on the very personal nature of Biba as a business.","brand":"Yale University Press","offers":[{"title":"Hardcover","offer_id":45037164429463,"sku":"9780300279023","price":2883.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780300279023.webp?v=1769214477","url":"https:\/\/atlanticbooks.com\/products\/the-biba-story-9780300279023","provider":"Atlantic Books","version":"1.0","type":"link"}