{"product_id":"the-big-zero-9780241401590","title":"The Big Zero","description":"\u003cp\u003e • Author(s): Kris Timmermans\u003cbr\u003e • Publisher: Penguin Books Ltd\u003cbr\u003e • Publisher Imprint: Penguin Books Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDo you want to achieve startup speed at enterprise scale?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGrowth. It's what every company strives for. But it's become more and more elusive as companies struggle to hit their projected growth rates in an increasingly competitive market.\u003c\/p\u003e\u003cp\u003eWhile zero-based budgeting (ZBB) has been wielded for decades to cut costs, it falls short when it comes to spurring growth. But a zero-based mindset (ZBx) does that and more. ZBx facilitates forensic oversight into resource allocation that funnels savings back into growth initiatives and encourages new sources of innovation.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Big Zero\u003c\/i\u003e shows how a ZBx approach focuses on agility over austerity, visibility over guesswork and the future over the past to fuel growth and competitiveness.\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Hardcover","offer_id":45086811422871,"sku":"9780241401590","price":980.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780241401590.webp?v=1767639561","url":"https:\/\/atlanticbooks.com\/products\/the-big-zero-9780241401590","provider":"Atlantic Books","version":"1.0","type":"link"}