{"product_id":"the-bling-dynasty-why-the-reign-of-chinese-luxury-shoppers-has-only-just-begun-9781118950296","title":"The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun","description":"\u003cp\u003e • Author(s): Erwan Rambourg\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR THE BLING DYNASTY\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eThe Bling Dynasty\u003c\/i\u003e is an insightful read for luxury managers, consultants and anyone who wants to understand consumption trends and China's role in shaping them.\"\u003cbr\u003e \u003cb\u003e--Wei Gu, \u003c\/b\u003e \u003ci\u003eWall Street Journal\u003c\/i\u003e editor for China Wealth and Luxury\u003c\/p\u003e \u003cp\u003e\"Erwan Rambourg knows the luxury goods industry inside out. His on-the-ground work in China yields deep insights into the mindset of the local consumer and a clear analysis of the unparalleled opportunities this market offers to attractive, global brands.\"\u003cbr\u003e \u003cb\u003e--Claus-Dietrich Lahrs, \u003c\/b\u003e Chief Executive Officer HUGO BOSS AG\u003c\/p\u003e \u003cp\u003e\"Through first-hand knowledge and unique facts and anecdotes, \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e provides an in-depth analysis of one of the most important markets for luxury brands, China. Erwan shares his insights with incisive scrutiny and wit, and offers a unique perspective on a sector that is both abundantly discussed yet still filled with misconceptions.\"\u003cbr\u003e \u003cb\u003e--Ketty Pucci-Sisti Maisonrouge, \u003c\/b\u003e Luxury Entrepreneur, Adjunct Professor at Columbia Business School, Associate Professor at IE Business School, author of \u003ci\u003eThe Luxury Alchemist\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"I have been speaking with Erwan Rambourg for years and have benefited considerably from his ideas. Anyone who wants to understand the luxury market must first understand the Chinese consumer. \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e is a must-read for investors, marketers, or anyone who wants a deeper understanding of the future of luxury in China.\"\u003cbr\u003e \u003cb\u003e--Robert Dunphy, \u003c\/b\u003e Portfolio Manager, OppenheimerFunds\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45117127786647,"sku":"9781118950296","price":2447.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118950296.webp?v=1769206425","url":"https:\/\/atlanticbooks.com\/products\/the-bling-dynasty-why-the-reign-of-chinese-luxury-shoppers-has-only-just-begun-9781118950296","provider":"Atlantic Books","version":"1.0","type":"link"}