{"product_id":"the-blue-way-how-to-profit-by-investing-in-a-better-world-9781416547358","title":"The Blue Way: How to Profit by Investing in a Better World","description":"\u003cp\u003e • Author(s): Daniel De Faro Adamson\u003cbr\u003e • Publisher: Simon \u0026amp; Schuster\u003cbr\u003e • Publisher Imprint: Simon \u0026amp; Schuster\u003cbr\u003e • BISAC: Personal Finance - Investing\u003c\/p\u003e\u003cp\u003eTurning conventional wisdom on its head, \u003ci\u003eThe Blue Way\u003c\/i\u003e shows why socially progressive companies that make political contributions to \"blue\" politicians and causes outperform \"red\" companies. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The idea that progressives are better at businesses than conservatives will surprise most people - including many progressives. But as \u003ci\u003eThe Blue Way\u003c\/i\u003e shows, in nearly every sector of the economy, blue companies are the top performers. As a result, an investor who places his money in stocks of blue companies will do better than one who chooses red companies or who chooses to invest in the market as a whole. In \u003ci\u003eThe Blue Way\u003c\/i\u003e, Daniel Adamson and Joe Andrew, cofounders of Blue Investment Management, identify the companies that have the most progressive social values - fair wages, equal opportunity, environmental responsibility - and also contribute to progressive political causes (or are at least neutral). They describe the portfolio they have built around those companies, which to date has out-performed the market. Their innovative investment strategy offers a profitable approach for investors seeking a principled and successful stock portfolio. \u003cp\u003e\u003c\/p\u003e But \u003ci\u003eThe Blue Way\u003c\/i\u003e is also a stirring manifesto, a call to embrace socially and politically progressive values. As the authors show, these values aren't anti-business; they are pro-American. For decades the American economy has performed better under Democratic administrations than under Republicans. Americans who \"buy blue,\" say Adamson and Andrew, aren't just acting on their values; they are helping to grow the American economy. The authors explain how to build a \"blue infrastructure,\" a progressive ecosystem in which companies and activists with progressive values can support blue politicians and causes. \u003ci\u003eThe Blue Way\u003c\/i\u003e shows how the progressive movement can learn from the success of the blue business world and create a new progressive majority for the future. \u003cbr\u003e \u003ci\u003eThe Blue Way\u003c\/i\u003e describes a revolutionary investment strategy back by solid financial research that benefits investors while fostering socially progressive American values.","brand":"Simon \u0026 Schuster","offers":[{"title":"Paperback","offer_id":45410624503959,"sku":"9781416547358","price":1375.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781416547358.webp?v=1767313015","url":"https:\/\/atlanticbooks.com\/products\/the-blue-way-how-to-profit-by-investing-in-a-better-world-9781416547358","provider":"Atlantic Books","version":"1.0","type":"link"}