{"product_id":"the-blueprint-for-franchising-a-business-9780471856177","title":"The Blueprint for Franchising a Business","description":"\u003cp\u003e • Author(s): Steven S. Raab\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Industries - Retailing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFranchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201428906135,"sku":"9780471856177","price":2491.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471856177.webp?v=1767667918","url":"https:\/\/atlanticbooks.com\/products\/the-blueprint-for-franchising-a-business-9780471856177","provider":"Atlantic Books","version":"1.0","type":"link"}