{"product_id":"the-book-of-the-book-9781784790783","title":"The Book of the Book","description":"\u003cp\u003e • Author(s): Idries Shah\u003cbr\u003e • Publisher: Isf Publishing\u003cbr\u003e • Publisher Imprint: Isf Publishing\u003cbr\u003e • BISAC: Eastern\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUsed for more than seven hundred years as a teaching story, \u003cem\u003eThe Book of the Book\u003c\/em\u003e is one of the most compelling and astonishing texts ever to emerge from the Orient. Its central premise is the simple phrase: 'When you realize the difference between the container and the content, you will have knowledge.'\u003c\/p\u003e\u003cp\u003eWhen the book first appeared in English thirty-five years ago, its printers questioned how it could be a book, as did reviewers, scholars, and people who paid money to buy it.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Book of the Book\u003c\/em\u003e is now in its seventh impression, and is studied at university level, appreciated by all for its simple brilliance.\u003c\/p\u003e","brand":"Isf Publishing","offers":[{"title":"Paperback","offer_id":45543234109591,"sku":"9781784790783","price":939.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781784790783.webp?v=1767177422","url":"https:\/\/atlanticbooks.com\/products\/the-book-of-the-book-9781784790783","provider":"Atlantic Books","version":"1.0","type":"link"}